- Can you read it? Font, size, color(s) work?
- Is the information correct?
- Do you like the layout? Easy to understand with a quick glance from a distance?
- Does it make sense?
- Is it creative? Original enough to look at?
- Does the "important stuff" look important? Where is the emphasis? Contrast?
- Is it edited? Did you only use what you need and no distracting "extras"?
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